Customer case

Profitable growth - Agency Bobble and Heeros PSA

In today's fast-paced digital world, success relies on a blend of efficiency, productivity, creativity, and technology. Founded in 2023, Agency Bobble adopted Heeros PSA in its second month of operation.

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Company: Agency Bobble

Industry: Digital marketing

Heeros solutions: Heeros PSA

Agency Bobble is a digital marketing agency founded by CEO Sanna Pänkäläinen, a seasoned professional in the field. With ambitious growth targets both domestically and internationally, the three founders of Agency Bobble share a passion for digital marketing and are committed to delivering tangible results for their clients.

 

Goal: Delivering results for clients and the company

The software helps to build a strong foundation for profitable growth and success in the future.

Sanna Pänkäläinen, CEO

Agency Bobble

Drawing from past experiences, Pänkäläinen understood the advantages of Heeros PSA for resource allocation and invoicing, and decided to implement the software from the start. The goal was to ensure cost-efficiency and maintain a clear view of profit margins during the early stages of growth. This proactive approach helps the company avoid potential challenges that could arise from adopting the software later. With Heeros PSA, processes and workflows are established as desired right from the beginning

Combining resource allocation and invoicing as a key benefit

Heeros PSA, integrated with HubSpot's CRM solution and Netvisor's financial software, serves as a central tool in Agency Bobble's operations for managing sales forecasting, sales automation, and invoicing. According to Pänkäläinen, the greatest benefit of the PSA software is its ability to combine resource management and invoicing. This enables real-time monitoring of business profitability, which is particularly crucial in the professional services industry.

Heeros PSA provides Agency Bobble with a clear view of their business's profit structure. The software helps ensure that all processes are aligned with the desired future standards right from the start.

We are not yet fully utilizing all the features of the software, but we know that the benefits it offers will grow alongside our own growth.

Sanna Pänkäläinen, CEO

Agency Bobble

Best software for efficient professional services management

Pänkäläinen was familiar with the software from her previous role as an employee, but its value became much clearer once she became an entrepreneur. She now recommends the Heeros PSA solution to all expert companies involved in consulting work or any business that relies on hourly invoicing.
 

From an entrepreneur's perspective, Heeros PSA is, to my knowledge, the only tool that can be used to efficiently manage a professional services business, particularly when it comes to billable work and resource management.

Sanna Pänkäläinen, CEO

Agency Bobble

For Agency Bobble, Heeros PSA has proven to be an invaluable tool that supports the company's goals and enhances its operational efficiency.

 

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ABOUT AGENCY BOBBLE

Globally-minded and knowledgeable Agency Bobble specializes in digital marketing, combining data and imagination.

Founded in 2023, the company develops agile and comprehensive digital marketing strategies for a connected world. Its vision is to become one of the leading digital marketing agencies in the Nordics.

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